After graduation, I went home to keep bees

Chapter 277

After the Mid-Autumn Festival, another piece of good news came from across the ocean.

Hera's Haute Couture show promotional video is out!

Edmund had told them the news.

Edmund went back to prepare for this big show several months ago.Over the past few years, high-end luxury brands in Europe and the United States have paid more and more attention to the Chinese market. Of course, they mainly value the strong consumption power of the Chinese market.Therefore, in terms of design, more and more cultural and artistic elements unique to China have begun to be used.

For example, the "Blue and White Porcelain" series, the "Forbidden City" series and the "Prosperous Tang" series in the early years, although they only learned a little bit, they incorporated some of the most iconic elements into them.

But it is obvious that the local tyrants from China are very proud of them. Even if the clothes they finally design can no longer be called Hanfu, there are still countless Chinese local tyrants who are willing to spend a lot of money for this so-called "Chinese style".

Langshan Tuxiu can be on such an international stage, and Jiang Xiaoman, Jiang Xia and others were invited to participate in the brand's branch event in Shanghai. As soon as the news came out, the whole county was a sensation.

This time, instead of Jiang Xiaoman begging his grandfather to sue his grandmother for alms, the County Rong Media Center sent an interview team with the strongest professional ability to follow Jiang Xiaoman and the others to the Shanghai stock market to participate in the event.

Of course, they followed at their own expense, but the leader of the TV station didn't say anything at the moment.

The reason is also very simple. If Jiang Xiaoman hadn't brought the reporters in for such a high-end show with an invitation letter, a county-level TV station would not even be able to get the qualification to enter the show for interviews.

However, no one expected that they went to the event full of enthusiasm and high spirits, but in the end they came back disappointed.

Who would have thought that the external publicity was "totem culture from the mysterious ancient oriental country", and in the end, some totem elements from Langshan were distorted by another oriental designer under Hera into "the pattern is a fusion of China and Kimchi Country Culture"...

God damn kimchi country culture!

When Jiang Xia heard the on-site translation, she almost jumped up and started a fight with the smug Kimchi Country designer!

Edmund wasn't here, and Jiang Xiaoman wasn't sure if he knew about it. Of course, Jiang Xia couldn't turn his back on him right now.

"Go back first! Call Edmund!"

"I'd like to ask him, how did the patterns that were rubbed from the old objects left by your father come from the country of kimchi?" Jiang Xiaoman held onto Jiang Xia's arm with a cold face. .

Jiang Xia was about to die of anger.

Jiang Xiaoman didn't believe that Edmund was also involved in this matter. Think about it in another way. If he was a top designer like Edmund, there was no need for him to sacrifice himself for a piece of work. The reputation of half a lifetime is involved.

That's Chi Guoguo's plagiarism!

What's more, this plagiarism is not for his own country, but for the so-called "national glory" of the kimchi country.

The exit of several Chinese guests did not cause much reaction on the scene.

The first thing to ferment is the Internet.

Jiang Xiaoman's more than 1000 million fans are nothing more than that. After all, the influence of Internet celebrities is not as good as that of real top stars.

What really troubled Hera was that this time, in order to expand the brand's influence in Asia, they also invited several influential stars in Asia to watch the show.

This kind of extravagant show has always been an excellent place for the entertainment industry to show off its star power.

Before the big show started, several star teams who were invited to watch the show began to post drafts and buy hot searches. They were extremely busy. Among the dozen or so hot searches on the homepage, half of them were about this big show. .

Not only the fans of the star stared at the big show, but also the black fans of the star.

The suspected embezzlement of the totem cultural elements of the Chinese ethnic minorities by the designer "Zhang Guan Li Dai" of the Kimchi Kingdom was first revealed by these black fans.

What is ugly star pictures?

The fashion show I participated in was suspected of copyright infringement, and what was infringed was the traditional culture of the Chinese nation. This is a scandal that even passers-by can't stand, okay?

Black fans don't care if this dress was designed by a star or whether the star has worn it, anyway, as long as you go to this big show, you are colluding with the gang of thieves who stole Chinese culture, and you are betraying the nation!Hurt the feelings of the people of the motherland!

When Jiang Xiaoman and the others were still trying to contact Edmund outside the arena, the online fan-black battle was already full of blood.

More than an hour later, probably when the event at the main venue was over, Jiang Xia finally got through to Edmund.

Jiang Xiaoman also had to admire him. In order to chase stars, he actually taught himself English, and his spoken English was not bad. After making a call, Jiang Xiaoman heard Jiang Xia arguing loudly with the opposite party in fairly fluent English.

I don't know what the quarrel is about. Anyway, Jiang Xiaoman, who is only level [-] in English, can only vaguely understand some dirty words like Fake and Bichi. Thanks to watching a lot of foreign movies, he can barely remember these foreign catchphrases ...

However, the good news is that after putting down the phone, Jiang Xia told him that Edmond did not know about this matter in advance.

As the queen's top luxury designer, Edmund's team is only responsible for part of the finale fashion design of the main venue.

Unfortunately, another designer team of the company is in charge of the high-end part that should be oriented to the Asian market, and the designer who is trying to confuse Chinese culture and Kimchi culture is the designer of this team.

"Isn't this funny? When did we authorize the Langshan embroidery elements to this designer?" Jiang Xiaoman quickly grasped the key point.

Because at that time Edmund came to Langshan to collect folk songs, including the cooperation with Jin Yan, all of which were signed in the name of his personal studio.

Ancestors bless!

Fortunately, Jiang Xiaoman has always been stingy. At that time, he thought that a big international brand like Hera was not short of money anyway, and he should be willing to pay a copyright fee for the legal use of the iconic elements of Langshan Tuxiu, so he took the trouble to pull Jiang Xia to borrow money. Because of the relationship with the County Intangible Cultural Heritage Center, I ran to register the copyright of "Langshan Tuxiu".

Fortunately, he has a good relationship with the leadership of the Center for Intangible Cultural Heritage. After being reminded by the other party, they divided the copyright of Langshan Tuxiu into three parts.

The name "Langshan Tuxiu" belongs to the government because it has applied for an international intangible cultural heritage. As long as it is used by the locals of Langshan, there will be no copyright disputes—this is also the case with Jinyan and Hera. An important reason why the big names are willing to give up part of their profits and cooperate with them.

Because without the participation of intangible inheritance inheritors of Langshan Tuxiu, if they want to use the name "Langshan Tuxiu" for publicity, they will have to deal with officials at the national level. Not to mention it is very troublesome, and the price they will pay will inevitably be even greater .

The copyright of the second part applies for a part of the innovative local embroidery methods. These are some innovative embroidery methods that they accidentally discovered in the hands of the folk embroiderers when they were searching for Langshan native embroiderers in the past few years. .

These embroidery methods used to be the cooking skills of embroiderers. Jiang Xiaoman felt that they were passed down from generation to generation. If any generation did not give birth to a daughter, the inheritance would be very dangerous, so he had a private talk with them. The cooperative came forward to help them apply for a design patent.

In this way, firstly, they can take care of their apprentices, teach more embroiderers who know this embroidery method, and generate income for the cooperative; secondly, after applying for a patent, whether it is a cooperative or other people who want to cooperate with them in the future, Patent royalties must be paid to the patent owner.

Let's put it this way, Jiang Xiaoman's senior embroiderers, if they successfully apply for a patent, even if they go home and lie down now, the whole family will be able to eat and drink just by relying on the patent royalty for the rest of their lives.

The copyright of the third part refers to other peripheral products derived from the big brand "Langshan Tuxiu" by Jiang Xiaoman and his cooperative, not only clothing, but also shoes, bags, jewelry, handicrafts and so on.

Anyway, as long as it has something to do with Langshan Tuxiu, the stingy Jiang Xiaoman spent money to apply for patent protection!

It doesn't cost much to do this.

Now it seems that fortunately, I was not afraid of trouble at the time and applied for so many patent protections in one go.

Otherwise, I will definitely suffer a dumb loss this time.

"What should we do now?" Jiang Xia clenched her fists, wishing to smash Edmund's dog's head off!

So what if it wasn't intentional?He didn't believe that a top designer like Edmund wouldn't know what the word copyright protection meant.

Why did the designer of Kimchi Kingdom get the totem elements that Edmund brought back from Langshan so easily?

Jiang Xia didn't believe it. With Edmund's position in the company, without his permission, other designers would dare to touch his things!

In the end, it doesn't matter.

Whether it is Asia, Africa or Australia, in the eyes of these western designers, people here do not understand art, and those ancient cultures that have left brilliant colors in human history, no matter what nationality they are, they can Feel free to use "sources of inspiration"...

God damn "source of inspiration"!Plagiarism is plagiarism!

Seeing that Jiang Xia was so angry that his whole body was about to smoke, Jiang Xiaoman patted him on the shoulder comfortingly, saw the reporter from the TV station walking to the side to make a phone call, hurriedly leaned into his ear and whispered——

"Do you think I am the kind of person who is willing to suffer?"

"Don't worry, I have already registered the patent that should be registered. Hmph~ They don't really think that our generation of Chinese young people are as kind and easy to bully as our grandparents?"

Jiang Xia turned to look at him.

Jiang Xiaoman immediately showed eight teeth and gave him a kind and simple smile.

He was immediately relieved.

If anyone looked at Jiang Xiaoman's face, he would really think of him as a kind-hearted, kind-hearted rural youth, and in the end, he might even steal the password of the bank safe...

Don't look at him!He is not the one who was deceived and taken advantage of!

He just heard that Jiang Xiaoman went to the county TV station to borrow equipment, and was humiliated by someone with a sky-high price package. He was upset, so he just invested a sum of money in their e-commerce incubation center. Anyway, he never thought about saving money to marry a wife , I happen to have more than 30 savings in my hand, so I should take it for investment.

He was not deceived by Jiang Xiaoman's aggrieved yet pretending to be strong!

Jiang Xiaoman made this matter clear to Jiang Xia mainly because he and Edmund were considered friends. If Edmund really didn't know about this matter, then Jiang Xiaoman would take this name out of the defendant column.

Yes, defendant.

The fuck is blatantly stealing from him, and you expect him to go to the Internet crying and complaining to netizens?

If tears are useful, what's the point of patent protection laws?

If whoever cries loudly is justified, then he might as well spend thousands of dollars to hire the loudest crying grandmas and aunts in the entire Langshan Town, and cry each other across the air!

For those shameless cultural thieves, crying is useless, law is! ! !

Edmund didn't expect Jiang Xia to give him a chance to explain. After receiving the call, he immediately explained what he had just found out.

Jiang Xiaoman's guess was correct. With Edmund's current position in the fashion industry, he would rather open the window for the press conference than get stained with the indelible stain of "plagiarism" in order to make up the number of works.

The truth is, after his design concept draft was unveiled at the group's internal meeting, according to the usual practice, he would share some sources of inspiration at the meeting this time. Unexpectedly, this internal meeting was taken advantage of.

After the meeting, the designer from Kimchi Kingdom said vaguely to his superior that the source of inspiration shared by Edmund at the meeting was very similar to some decorations on the clothes of nobles in their Kimchi Kingdom hundreds of years ago. Some similar ancient paintings were found to support it.

Edmund is not without competitors within the group. Thinking that Edmund, who has always been defiant, will suffer a big loss. The competitor has an idea, so there is this "Creative Inspiration from the Kimchi Country" series...

This is really "everything is guarded against, and a house thief is hard to guard against"! ! !